Key Lime Interactive is a Customer Experience and User Experience research, strategy, and full-service agency focused on helping companies take a human-first approach to building better brand experiences, products and services.

User Group​

• The Gen Z demographic exhibits significant gaps in financial literacy knowledge, particularly among college students who often lack understanding in critical areas such as taxes, budgeting, and investing. My team's extensive research, which includes user interviews and thorough literature review, highlights the pressing need to address these deficiencies. Consequently, my team has strategically chosen to focus on college students to streamline our project scope. This targeted approach aims to deliver a specific and impactful solution to the subset of college Gen Z students facing their demographic specific challenges in financial literacy.

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Deliverables​

• My team will provide the following materials to hand off to Key Lime Interactive:  

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 1. Comprehensive research of which includes literature reviews, user interviews, and user testing data 

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 2. Mid-fidelity wireframes that are influenced and validated by user research  

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 3. Documentation of materials

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